Lab3-+Week+3

Why are new genres created? Why is the definition of genre controversial and not so applicable to the formation of digital genres? New genres are created because of the ever changing direction of mass media. Considering the purpose, content and conventions of many genre are always evolving (for example, evolution of music genres such as rock or rap), new genres are continuously created. The definition of genre is controversial because there are many rules and different conventions within a particular genre which creates a continuous change on the actual meaning of a genre. Changes in technology is one of the reasons genres change a lot so it is responsible for the change of a particular genre. Digital genre is not applicable because it is hard to determine completely what this genre defines because it is one of the forces that is involved. Also, since the audience can now customize media to create their very own digital genre so it will not be a conventional genre.