Lab3-+Week+2


 * Can Video Games be considered another new mass media? What makes Video Games a different medium from conventional movies and music? Why are video games catching on?**

Video Games is another form of mass media because it is capable of reaching many different people. Video Games is different than the conventional movies and music medium. The Interactivity aspect of Video Games makes this medium unique. Video Games allow its audience to interact with the medium content. Unlike movies and music, video games allows its audience to make some actions within the medium. Video Games enables its users to act and react within the game using different game console controllers. For example, Nintendo Wii allows its gamers to swing a baseball bat and become a part of the medium. This is not possible with a movie if a ball comes toward you because movies do not incorporate any interactivity. Personal Connection is limited with music and movies because it is only a one-way message path because its audience cannot send a message back to the producer of the medium's message. Interactivity in the video game allows the audience to be more connected physically with the medium which is not possible with music or movies.

Video Games are catching on because this particular medium is continuously increasing its mass appeal. Video Game technology evolved with improving graphics, more responsive button gameplay to game controls that enable physical interactivity. For example, the Nintendo Wii allowed physical interaction and through this technology, it attracted many new gamers to the gaming market. With competitors releasing new motion controlled controllers, video games will continue to advance, appeal and reach to many other people.