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 * The Kardashian Kard**

This article announces a new venture from the Kardashian sisters, which are Hollywood celebrities featured on a hit reality show, Keepin’ Up with the Kardashians. It’s a new mobile transaction processing system called The Kardashian Kard credit card. This card is basically a two year joint venture from Mobile Resource Card with the Kardashian sisters, Kim, Kourtney and Khloe Kardashian. The Kardashian Kard is specially marketed towards teenagers from 13 and over promoting the use of the credit card. The card is a pre-loaded card where no credit checks are needed.

 It acts similarly like a pre-loaded card so that the customer don’t have to carry cash with them. Similar with a prepaid card, the consumer can limit their spending by transferring funds based on what they want and need. What makes the Kardashian Kard unique is its capability for the cardholder to use their smart phone to monitor and control the card balance and use the Kardashian Kard to pay online, send and receive money from their smart phone. The consumer can also receive alerts from their phone informing them about their balances, transactions processed and direct deposit transactions to their Kardashian Kard.

 Also, employers can also utilize the Kardashian Kard through direct deposit of their employee’s wage directly to the card. Overall, this Kardashian Kard creates a new way for consumers, of any age, to use a credit card using their phone.

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**Let's Discuss:**

1. Is this a good idea or a gimmick? 2. Would you get one? 3. Are the fees reasonable?



Discussion

!) Kardashians are trying to take over the world. Oh wait they failed. I could not believe they had a card coming out, until your presentation. At the end i was a bit impressed with the idea, in the end it is original. Some poor soul my may feel complete with a plastic card that shows their devotion towards the girls. Bravo to the company who was trying to exploit the Kardashian ladies, they would benefit all the revenue and the ladies would only get royalty fees. This goes to show with new technology available/ additional resources it makes it easy to create and market radical products. Selling to the niche market -Antonia